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The Challenge: Create an entire content funnel for the launch Pure Hemp CBD and their pet line Hemp Tail. This was a custom build for a parent influencer brand.
Who I Worked With: I did everything for this content myself from strategy to copy to graphics to coding.
My Strategy: Create a hub of content including education, testimonials, social proof, medical studies, and press placements. Build them into blogs, social posts, and drip email sequences. We started with customers biggest pain points like, “Will I get high?”, “Is this legal in my state?”, and “Will I fail a drug test?”
What I Delivered:
– 40 SEO keyworded blogs filled with education and social proof.
– A portfolio backlinks including over 300 high DA links.
– Email drip sequences and 8 months worth of promos/newsletters
– 16 high-quality brand and brand education videos.
– Almost 1,000 post-purchase reviews
Technology I Used:
– Shopify
– Drip Email
– Facebook and Pinterest ads
What I Learned:
– Warm leads from the right influencers can be converted very quickly with the right education and social proof.
– Abandoned carts with incentives and ticking time clocks work to save the bottom of that funnel! (Duh)
– Emails with GIFs convert 26% higher than flat images.
– Influencer customers LOVE fun interactive quizzes and surveys which can low-key qualify them to buy.
– This brand ORGANICALLY hit seven figures in sales within the first year.
– Our retention rates were 44% which is incredible for a new CBD brand.
Why I Included This: This project showcases the power of using a popular influencer’s leverage to build a brand that provides value to the audience through a great product and brand education. Your sales funnel is EVERYTHING.
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Here are Some of the Best Performing Articles:
This customer survey did INCREDIBLE things for building trust leading up to our Black Friday & Christmas Sales.
Here are some popular images from our emails.
